In 2014, the hottest toys for babies are Play’n Advantage brand. Backed by studies and reports, the odd but undeniably engaging products are sold out two weeks before Christmas… and then never go into production again. A year after that, the sought-after toys themselves break and disintegrate, dissolving in a similar fashion to the corporate entity that produced them.
It would all chalked up to eccentric inventors, but the Play’n babies are testing off the charts. Twenty years later, their emotional, intellectual and creative capacities (depending on which toy they played with the most) make them valued but somewhat ostracised members of society.
They form a weird subculture that’s parts toy nostalgia, hyperdevelopment, and mystery: what was behind the Play’n company? What were they given Advantages for?